“The spectacular presentation of our cars and drivers for the 2025 DTM season was a huge success not only on social media,” says Head of ABT Sports Marketing Harry Unflath. “We made it into the TV news and all the media that are relevant for us. The great response is an enormous gain for our partners, who have made a very conscious decision in favour of ABT Sportsline and the DTM.”
The fact that Germany’s leading racing series is increasingly focusing on sustainability also plays a role. In the 2025 season, synthetic fuel will be used for the first time in the DTM, which, according to the manufacturer, reduces CO2 emissions by at least 80 per cent compared to conventional fuels. The new tyres are FSC-certified. This means that natural rubber from responsibly managed forests is used in their production. The paddock has been a bottle-free zone for several years. To consistently reduce plastic waste, water dispensers provide freshly prepared drinking water at DTM events. “These measures taken by the ADAC are well received by our existing partners and make it easier for us to attract new partners to the DTM and ABT Sportsline,” says Harry Unflath.
In 2025, a number of exciting new companies will join ABT Sportsline in the DTM. The German family-owned company ARBURG, with 3,700 employees, is one of the world’s leading manufacturers of high-quality plastics processing machines. The Feser-Graf Group is one of the largest automotive retail groups in Germany with over 2,700 employees at 75 locations. In Nuremberg, Feser-Graf is also one of only eleven official Lamborghini dealers in Germany. The MR Group, based in Lemgo, consists of several companies specialising in the disposal and recycling of sewage sludge. Sportwagen Genssler specialises in the long and short-term rental of sports and premium cars in Mallorca, Ibiza and Germany. The company is also a distributor of ABT Sportsline.
“The great response is an enormous gain for our partners, who have made a very conscious decision in favour of ABT Sportsline and the DTM.” (Harry Unflath, ABT Sportsmarketingchef)
The premium fashion lifestyle brand AlphaTauri, founded by Red Bull, will provide the drivers and management of the DTM team as well as the ABT Sportsline sales team with high-quality clothing. At a photo shoot during the team presentation in the Alps, the two new DTM drivers from ABT Sportsline, Mirko Bortolotti and Nicki Thiim, were impressed by the products of the young brand, which combines fashion with the functional properties of sportswear.
The team’s four main partners are still on board: Red Bull, the world market leader in energy drinks; SONAX, the market leader in car care products and services, which celebrates its 75th anniversary in 2025; SÜDPACK, a leading manufacturer of innovative high-performance films and packaging solutions for the food, non-food and medical industries; and last but not least, the Schaeffler Group, which has been driving pioneering inventions and developments in the field of drive technology for more than 75 years. The Schaeffler DTM Innovation Taxi, handled by ABT Sportsline, will also be used at the DTM events in 2025 and will once again demonstrate technical innovations.
One of ABT Sportsline’s longest-standing partners in the DTM is H&R, one of the world’s leading developers and manufacturers of sports suspension systems. H&R springs have already proven themselves in the Lamborghini Huracán GT3 EVO2 at the 24-hour race on the Nordschleife and are also used in the DTM.
The KEUK Group offers the team direct added value, too. The specialist for hotel TV and digital signage will equip the ABT Sportsline garage with innovative infotainment solutions this season. The Allgäu-based special machine manufacturer Bihler has also extended its contract. The world’s leading supplier of punching, bending, welding and assembly technology has been part of the team since last season.
The team’s technical partners are MAN, Metzner, Ravenol, Riedel, Sabelt, Tanners and TM Performance.