He consequently values the high level of technical competence of his new employer, which is no longer reflected in the core segment of vehicle tuning alone. "With its pioneering spirit, ABT Sportsline recognized the future significance of e-mobility early on and has gained a competitive advantage through its participation in Formula E and various commercial vehicle projects." Recently, ABT Sportsline even became the official body manufacturer for electrified VW Transporters. From a communications point-of-view, decisions like these result in a variety of new approaches, and his task is to integrate these into a sound exterior presentation of the company.
Florian Schindlbeck previously worked at the marketing department of Bosch Siemens Home Appliances Group. But as a true car enthusiast, he found it easy to identify with his new surroundings. He also benefits from having handled marketing activities in connection with Formula 1 and MotoGP during an earlier stage of his career. "That is why I am particularly excited about the high-level motorsports activities of ABT Sportsline – whether in DTM or in Formula E. My motto is: If you are truly convinced about something, you don't need any tricks to get others on board." At the same time, Florian Schindlbeck always maintains an international perspective – after all, ABT Sportsline sells its exciting vehicle creations in many countries across the globe. When he has some time off during the winter, though, the view of the beautiful Bavarian mountains around the ABT Headquarters is enough for him – and then he dusts off his skis or his snowboard.